Sep 14th 2021 ASUS Z690 Motherboard Lineup Hits Regulators, Mix of DDR5 and DDR4 Variants (7)Īdd your own comment 33 Comments on ASUS Motherboard Segmentation Explained - "Prime" Series takes Backseat 1 to 25 of 33 Go to 2 Previous Next #1 eidairaman1ĮndeavourSincerely, I'm not against all the silly gamer aesthetics and RGB, because I can just simply use a case without windows and/or turn off all LEDs.
Oct 27th 2021 ASUS Reveals its Intel Z690 Motherboards (26).
Sep 17th 2021 ASUS ROG Joins the Expensive Cables Club with ROG CAT7 Cable (56).
Aug 13th 2021 ASUS Launches STRIX-E, ProArt Creator and TUF Pro AMD X570 Motherboards (31).
Sep 24th 2021 ASUS Republic of Gamers Announces Moonlight White Gaming Peripherals (24).
Oct 5th 2021 ASUS Z690 Motherboards Listed by Canadian Retailer (18).
May 31st 2021 ASUS Teases Four Upcoming X570 Motherboards with Fanless Chipset Cooling (76).
Sep 16th 2021 IKEA is Finally Ready to Sell You its ASUS ROG Co-branded Gear (56).
Sep 30th 2021 ASUS GeForce RTX 3070 With Noctua Cooling Appears (96).
Oct 14th 2020 ASUS Seemingly Drops Support for AMD Ryzen 5000 Series CPUs on X470 Motherboards, the Company Responds (159).
This move also ends the possibility of higher Prime-series SKUs such as "Deluxe" and "Premium," which were previously associated with SKUs bursting at the seams with onboard connectivity options. The Prime Z370-A is recommended for those users who want to cut through the marketing clutter and pick a board that maxes out this platform without too many frills. These boards are still built "tough" in that they feature high-grade components, but not as many CPU VRM phases as some of ASUS' more expensive boards.Īnother revelation is that the company's mainline "Prime" series, which has served as the bedrock of the company's motherboard lineup before sub-brands such as ROG came along, is now entry-mid range, with just two SKUs based on the Z370 chipset. They are now relegated to the bottom of ASUS' product-stack, targeted at first-time builders and entry-level gamers. The TUF series has until now been attributed to moderately expensive motherboards that are designed with very high durability. At the bottom of this triangle is the mainline "Prime" series, and interestingly, the TUF (The Ultimate Force) series. The company articulated its segmentation using a triangle (pictured below). With its new Intel 300-series chipset-based motherboard family, ASUS is redoing the segmentation of its various motherboard brands, with the objective of avoiding too many similarly-priced products that bloat the lineup and confuse buyers.
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